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Savvy University's College of Business shares consumer insights and the implications these findings have from a marketing standpoint. We foster an environment for business professionals that is conducive to learning, information sharing and stimulated discussion enabling you to gain actionable insights that lead to tangible business advantages.
With the multicultural markets growing rapidly, it is increasingly necessary to position your company on the forefront of cultural understanding and relativity. Marketers must allocate their marketing dollars very strategically by developing culturally relevant campaigns, just as researchers must devote much of their efforts toward understanding these diverse consumer segments. It is equally as important for future generations to understand the significance of our diverse nation and be provided the means to further their research endeavors. In an effort to propel market research conducted by universities, all proceeds acquired through the College of Business webinars will be donated to the Savvy U Scholarship fund, which benefits a number of universities across the U.S.
Each webinar is presented by one of Geoscape's industry experts along with a notable leader within the marketing field. Participation is open to anyone with a thirst for knowledge and a genuine interest in expanding their thinking beyond their own realm of cultural understanding.
Interested in Co-presenting? Click Here to download more info.
Course Schedule
Attendees are provided access to download a PDF version of the presented deck, a video recording of the presentation, and a podcast.
February 11th, 2010 1:00-2:00 p.m. EST
"Why In-Culture Marketing is Critical to the Long Term Success of Any American Enterprise"
Presenter(s):
César M. Melgoza, Founder & CEO; Geoscape
Felipe Korzenny, Ph.D. and Director of the Center for Hispanic Marketing Communication
Understand why marketing to high-growth segments such as Hispanics, Asians and African Americans is key to securing growth for corporations across industries. Get facts and figures that impact corporate strategy at all levels of management and see why in-culture marketing should be mandatory for most corporations.
Benefitting Organization: FSU
April 7th, 2010 12:00-1:00 p.m. EST
"Tapping Into the Underserved & Uninsured Healthcare Markets"
Presenter(s):
William Somerville, Industry Leader - Insurance; Geoscape
Gabriel R. Sanchez, Ph.D., Assistant Professor; University of New Mexico
The Healthcare Reform is one of the milestones of the current political climate in Washington, making it crucial for you to consider how the current legislation will affect your relationship with the Latino market. The multicultural markets represent a tremendous growth opportunity for Health Insurers, as the U.S. Hispanic population alone has more than doubled in size in the past 15 years. It is critical that providers and insurers identify underserved populations and understand the needs and preferences among different language segments in order to acquire new and retain current policy holders.
Benefitting Organization: Robert Wood Johnson Foundation - Center for Health Policy
May 11th, 2010 2:30-3:30 p.m. EST
"Building the Business Case for Serving a Culturally-Diverse America"
Presenter(s):
Carlos Cordoba, Marketing Strategist; Geoscape
Grizelle De Los Reyes, Adjunct Professor; Florida International University
Fernando De Los Reyes, Chairman & Chief Creative Officer; 2020 Advertising
Cultural segments such as Hispanic, Asian and African American form the majority of business growth opportunities. Understanding their significance of capturing the growing ethnic markets isn't always enough to start developing campaigns that address these untapped opportunities. Business professionals must also build the business case for upper-level management. But how do you gain support to actively target culturally-diverse consumers? And how do you present a strong business case to win over top management in order to allocate budget?
Benefitting Organization: Savvy U Scholarship Fund
June 16th, 2010 1:00-2:00 p.m. EST
"Leveraging Your Customer Information File to Gain Actionable Insights and R.O.I."
Presenter(s):
David Mesas, Senior Client Advisor; Geoscape
Andres Reyes, Strategic Alliances and Hispanic Marketing; First Choice Power
This webinar will show you how to properly identify customers in a way that will help you improve customer service, increase sales lead generation and generate substantial returns for your company.
Benefitting Organization: First Choice Power Food First™
September 9th, 2010 1:00-2:00 p.m. EST
"Optimizing Distribution of Packaged Goods Through Retail"
Presenter(s):
Carlos Cordoba, Marketing Strategist; Geoscape
Juan Motta; Head of Emerging Markets - Domestic; Nestle
Are you reaching the right customers in the optimal way? This webinar will teach you how to analyze specific consumer segments connection between food consumption and culture, tap into their buying power, and properly analyze which products to sell.
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