BIO

Find out what hundreds of companies have discovered--deep multicultural consumer, business and media data, analysis and visualization tools via a user-friendly web browser platform. Navigate through a plethora of insights that lead to specific actions. Recommended for non-subscribers to the GIS, however existing subscribers may see it as a "refresher course". This workshop is free to Summit participants, however space is limited so advanced registration is required.

Presenter: Carlos Cordoba, Senior Client Services Director and Strategist Pacific Region; Latin Force Group, LLC.

Hong Kong Room

BIO

This session picks up where the introduction leaves off and is open to current subscribers and attendees of the introduction workshop. Learn how to address specific challenges within Retail, Direct and Media within industry-specific applications in insurance, telecommunications and consumer packaged goods. This workshop is free to Summit participants, however space is limited to advanced registration is required.

Presenters: Dana Joffe, Client Advisor, Retail; Latin Force Group, LLC and Norge Coronel, Client Advisor, Healthcare & Pharmaceuticals; Latin Force Group, LLC.

Hong Kong Room

6:00 to 8:00 pm

Arrive early into Miami so that you can get settled into your room, register to the conference and enjoy an informal evening reception where you can meet new and old friends and colleagues. The reception, hors d'oeuvres and live entertainment begin at 6:00 p.m.

Entertainment: Miami's New Sound Band: Local 34

Sponsored by Adobo Productions

Ballroom Salon 1

BIO

The business and socioeconomic landscape is evolving rapidly. It is important to look at both the big picture with national and metropolitan area views and equally important to know that your resources are deployed accurately at a micro-neighborhood level to execute advertising, retail and direct marketing initiatives.

This session will feature an overview of Geoscape's own American Marketscape DataStream™: 2009 Series which provides unprecedented depth of coverage and accuracy for multicultural markets. The basic methodological framework will be illustrated along with a visual summary of key facts and figures--covering historical and upcoming population, housing and lifestyle characteristics.

A full-color document containing a graphical and tabular summary and interpretation of these data will be distributed at the conference--this will prove valuable as a reference tool for ongoing planning and execution of marketing, media and distribution endeavors.

9:30 to 10:15 am

Highly acclaimed for her TV production works for and stellar career in media, Nely will provide her point of view on the
development of Latino culture in the U.S. and her vision for what we should expect over the coming years.

10:15 to 10:30 am

10:30 to 11:15 am

11:15 to 12:00 pm

BIO

Asian Americans form nearly 5% of the population with about 14 million people. The diversity of this population and their above average buying power require that marketers understand how to segment and target Asians of various countries of origin and levels of acculturation. See effective examples of in-language advertising, targeting various Asian segments.

1:00 to 1:45 pm

BIO

1:45 to 2:30 pm

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Presenter: Chris Mendoza, Director of Multicultural Business; Mass Mutual.

2:45 to 3:30 pm

3:30 to 4:15 pm 

Health care is among the most critical and controversial subjects of the present era. Building a health care enterprise while incorporating the rapidly growing multicultural market segments requires specific attention to the need for information as well as to the linkage of culture and values. Bridging the understanding to specific acquisition and retention initiatives ultimately leads to greater successes. Learn how working within an increasingly dynamic corporate framework brings benefits as well as challenges to manage care networks.

Presenter: Madeleine Arritola, Marketing Director; Humana, Inc.

4:15 to 5:00 pm

BIO

Among the most powerful branding techniques involves leveraging well-known talent via endorsement integration into the positioning of a product or service.  Learn how Def Jam recordings has successfully woven its performing artists into impactful campaigns that resonate with young, hip urban youth.

Hong Kong Room

6:00 to 9:00 pm

Reception followed by Dinner & Live Entertainment

Artist: Recording Artist, Writer & Singer: Karina Pasian

Sponsored by Def Jam Recordings

Ballroom Salon 1

8:30 to 9:00 am

BIO

BIO

9:45 to 10:30 am

The multicultural market represents terrific opportunity in an era where privacy concerns are the talk of the day. Learn about the latest techniques for ethnicity identification, database enrichment, segmentation, predictive modeling and precise prospect list extraction. Also learn why customer care, retention and growth are at least as important as acquisition. Find out how leading marketers have executed direct strategies that really impact R.O.I. Avoid common mistakes and leverage best practices to ensure your direct marketing investment pays off.

Last year's presenter: Jorge Enderica, Director of Business Development and Hispanic Marketing; Old Mutual Insurance.

10:30 to 10:45 am

10:45 to 12:15 pm

BIO

BIO

Strategic Media Planning: Optimizing the Media Mix for Target Segments

The media options are rich, varied and increasingly attractive. Learn about the options available to communicate with segments across the spectrum of audiences. Understand how to determine which of these options best fuel your campaigns in order to achieve branding and demand generation objectives. Find out about the latest tools, data and technologies that enable rapid assembly award-winning action plans.

Presenters:

Rick Ramirez, Vice President, Emerging Markets; Fox Entertainment Group

Vicky L. Free, Vice President, Entertainment Marketing; TNT, TBS and TCM

Enjoy a hearty and healthful meal with colleagues by Industry

1:15 to 3:00 pm

Whether you have products or services supplied through retailers or if you build the bricks and mortar to store them, this workshop will help you understand how to apply data, analytical techniques and visualization that can ensure you make optimal marketing decisions to reach and exceed your benchmarks. Specific examples clarify how these methods can truly payoff and increase the odds of achieving remarkable R.O.I. when targeting cultural segments.

Last year's presenter: Armando Martin, SuperValu/ Albertsons and Jeff Vitus; Latin Force Group

3:00 to 4:30 pm

Debrief with the presenters and with your new friends and colleagues while enjoying the weather, refreshing beverages and hors d'oeuvres.

Don't miss the closing reception/after party!

Ballroom Salon 1

Recording Band: Bachaco 

Ballroom Salon 1

Blue Chip Sponsor 

Multicultural Summit Produced and Hosted by Geoscape International, Inc/ Latin Force Group, LLC.

www.latinforce.net/summit