Client Testimonials
HomeGIS LoginLive DemoContact
CompanyNewsSolutionsProductsClientsSavvy UPartnersSummit
Toll Free: (888) 211-9353 Click To Print Page

    

2009 COMING SOON

2008 Summit Brochure

888-309-2005

Sample of Past Attendee Roster:
AAA - Auto Club South
AARP
AccuData
Ace Hardware Corporation
Allstate Insurance
American Express
American Family Insurance
American Liberty Financial
Amerigroup
Amerigroup Corporation
AmeriMex Services Inc.
Anheuser-Busch Companies, Inc.
Anna's Linens
AOL
AOL Latino
Arbitron, Inc.
Arcor USA
Assurant Health
AstraZeneca
AZN Television
Bally Total Fitness
Banta Corporation
BBDO ATLANTA
BellSouth
BET Digital Networks
Blockbuster, Inc.
Blockbuster, Inc.
Bloomberg
Blue Cross Blue Shield
Blue Cross Blue Shield of FL
BlueCross BlueShield of Tennessee
Boy Scouts of America
Burger King Corp.
C & R Research
California Commerce Bank
Cendant Real Estate
Citigroup
CNA
Colette Phillips Communications
CoLours TV
Comcast Spotlight
Creative Artists Agency
CVS/Pharmacy
del Rey Marketing
Delta Dental Insurance Company
Design Matters Inc!
Diageo
El Dorado
Fannie Mae
Federated Department Stores
Fox Sports International
Foxwoods Resort Casino
Freddie Mac
GE Consumer Finance
Greenwood Global Media
H&R Block
HispanAmérica
HSBC North America
IMAGES USA
Initiative
IW Group, Inc.
Kellogg Company
La Agencia de Orci & Asociados
Liberty Mutual
LifeWay Christian Resources
Lopez Negrete
Marketing y Medios
MasterCard International
MBNA America
NBA Latin America
NeighborWorks(R) America
New York Life Insurance
Nextel
Nicholson Kovac
Nielsen Media Research
Ocean Drive en Espanol
Ogilvy & Mather
Ornelas & Partners
Papel Media Network
People en Español
Pepsi-Cola
Polk North America
Porter Novelli
Procter & Gamble
RAUXA Direct
Reader's Digest Association
RET Media/Turner Broadcasting
Sigma Foods
Sodexho
Sprint Nextel
State Farm Insurance
State of Florida
Strategic Marketing
Telemundo
Telscape Communications
The Catamount Group
The Hartford
The Mastermind Group
Toyota Motor Sales
Turner Broadcasting
TV Guide Channel
Unified Western Grocers
United Dominion Realty
Univision Communications, Inc.
USPS
Vanguard Communications
Verizon
Vivelo!
Washington Mutual
YAK Communications
Yankeedom & Associates

...and many more.

Mail:
Geoscape
c/o Summit
2100 W. Flagler St.
Miami, FL 33135


 

                                                                                                                                                                                                                                                                                                                                            
  Summit Options » Welcome Letter
Event Overview
Location
Detailed Agenda
Sponsors
Attendee Feedback

Registration

 

Register Now

 

** Register Before Sept. 1st & Stay at the Mandarin for only $149 a night**

Day One: Wednesday, October 28, 2009

9:00 am to 8:00 pm   Registration
Registration opens at the fifth floor near the ballrooms. Participants receive a welcome show-bag with a binder containing the presentation slides and other valuable materials
9:00 am to 10:00 am Breakfast for workshop attendees
10:00 am to 12:00 pm

 

 

 

 

 

 

 

BIO

 

 

 

 

 

Pre-Conference Workshop:
Introduction to the Geoscape® Intelligence System (GIS)

Find out what hundreds of companies have discovered--deep multicultural consumer, business and media data, analysis and visualization tools via a user-friendly web browser platform. Navigate through a plethora of insights that lead to specific actions. Recommended for non-subscribers to the GIS, however existing subscribers may see it as a "refresher course". This workshop is free to Summit participants, however space is limited so advanced registration is required.

Presenter: Ana Eberhard, Vice Presidnt, Client Solutions; Geoscape.

Hong Kong Room

12:00 to 1:00 pm             Lunch for Workshop Participants
1:00 to 4:00 pm

 

 

BIO

Pre-Conference Workshop:
Advanced uses of the Geoscape® Intelligence System (GIS)

This session picks up where the introduction leaves off and is open to current subscribers and attendees of the introduction workshop. Learn how to address specific challenges within Retail, Direct and Media within industry-specific applications in insurance, telecommunications and consumer packaged goods. This workshop is free to Summit participants, however space is limited to advanced registration is required.

Presenter: David Mesas, GIS Sales Unit Leader; Geoscape.

Hong Kong Room

4:00 to 4:45 pm

BIO

Pre-Conference Workshop:

Mediamark Research & Intelligence (MRI)

Mediamark Research and Intelligence is a unique and multi-dimensional information resource covering hundreds of products and media platforms.  Find out how to harness the power of MRI through ubiquitous point and click internet access.

Jeanine Taylor, Vice President, Data Partnerships; Mediamark Research & Intelligence

Hong Kong Room

6:00 to 8:00 pm

 

  Welcome Reception

Arrive early into Miami so that you can get settled into your room, register to the conference and enjoy an informal evening reception where you can meet new and old friends and colleagues. The reception, hors d'oeuvres and live entertainment begin at 6:00 p.m.

 

Day Two: Thursday, October 29, 2009
7:30 to 8:30 am   Continental Breakfast
Wake up, smell the café then prime your system for the day's activities.
8:30 to 9:30 am

Cesar M. Melgoza

BIO

 
The Multicultural Market Landscape: 2010/2015

The business and socioeconomic landscape is evolving rapidly. It is important to look at both the big picture with national and metropolitan area views and equally important to know that your resources are deployed accurately at a micro-neighborhood level to execute advertising, retail and direct marketing initiatives.

This session will feature an overview of Geoscape's own American Marketscape DataStream™: 2009 Series which provides unprecedented depth of coverage and accuracy for multicultural markets. The basic methodological framework will be illustrated along with a visual summary of key facts and figures--covering historical and upcoming population, housing and lifestyle characteristics.

A full-color document containing a graphical and tabular summary and interpretation of these data will be distributed at the conference--this will prove valuable as a reference tool for ongoing planning and execution of marketing, media and distribution endeavors.

Presenter and Moderator for Day Two: César M Melgoza, Managing Partner & CEO; Geoscape.

9:30 to 10:15 am

 

BIO
Latinos in the New Economy: Como han cambiado las cosas

Highly acclaimed for her TV production works for and stellar career in media, Nely will provide her point of view on the
development of Latino culture in the U.S. and her vision for what we should expect over the coming years.

 

Last Year's Presenter: Nely Galan, President & CEO - Galan Entertainment; TV Celebrity; Former President of Entertainment - Telemundo; Acclaimed Author

This Year's Presenter: TBA

10:15 to 10:30 am

  Coffee Break

10:30 to 11:15 am

 

BIO

African America and Beyond: Black and Urban Cultural Influence

Understand how African Americans have not only grown and prospered as a market but how American culture has been transformed by the influence in music, art, fashion, sports and business. Find out how the "Urban" market segment transcends nationalities into a common lifestyle that can serve as a channel for marketers.

Presenter: Bob McNeil, President & CEO; IMAGES USA.

11:15 to 12:00 pm

 

BIO

Asian Americans: Rich Diversity within a Cultural Segment

Asian Americans form nearly 5% of the population with about 14 million people. The diversity of this population and their above average buying power require that marketers understand how to segment and target Asians of various countries of origin and levels of acculturation. See effective examples of in-language advertising, targeting various Asian segments.

Last Year's Presenter: Julia Huang, CEO: interTrend Inc. and President: Asian American Advertising Federation (3AF)
12:00 to 1:00 pm   Lunch
Relax and enjoy a nice meal while networking with people facing similar challenges.

1:00 to 1:45 pm

 

BIO

The Advantage of Inclusion
A diverse corporation can open itself to new and growing opportunities.  Learn how to engineer the company to capitalize on multicultural growth while serving diverse cultures more effectively. 
Presenter: Dr. Janet B. Reid, CEO; Global Lead Management Consulting.

1:45 to 2:30 pm

 

 

Case Study: Telecommunications

In this era of de-regulation and hyper-competition, telecommunications marketers must utilize a wide variety of market intelligence techniques, data and resources to understand how to operate effectively.  Targeting Spanish dominant, relatively unacculturated Hispanics holds great promise for a maturing industry which continues to provide innovative services to consumers and businesses.  Find out how Qwest Communications has become a leading provider of telephony and media to acculturating Hispanics.

Presenter: Cruz Flores, Multi-cultural Mktg Consumer and Small Bus. Mkts.; Qwest Communications.

2:30 to 2:45 pm   Refreshment Break

2:45 to 3:30 pm

BIO

Case Study: Consumer Packaged Goods
Packaged food products providers require both a clear understanding of their consumers as well as their palates and shopping preferences. As a packaged snack products company, Wrigley has tremendous market share within the U.S. and has recognized the opportunity to leverage these brands among less-acculturated Hispanics living in the U.S.  Learn how Wrigley is innovating by serving up its products on shelves frequented by Hispanics.
Presenter: Juan Carlos Davila, Sr. Director, Multicultural Marketing; Wm. Wrigley Jr. Company.

3:30 to 4:15 pm 

 

BIO

BIO

Case Study: Insurance
This case study will show how American Family Insurance is striking a coveted balance between being culturally relevant with its Hispanic marketing and remaining cohesive with its general market campaigns.  Learn how the company is carving out a distinctive voice in one of the most competitive categories in the industry by focusing on intrinsic human insights, developing a strong brand platform and maximizing its impact with 360 integration.  Finally, you will see how American Family's focus on core marketing and branding principles is also leading to even greater efficiencies and reach via "reverse transculturation" -- the emerging trend of adapting Hispanic campaigns to be relevant to the general market.

Presenters: Lisa Bacus, VP of Marketing; American Family Insurance and Jennifer L. Woods, Executive Vice President; The San Jose Group.

4:15 to 5:00 pm

BIO

Case Study: The African American and Urban Consumer Psyche

How Moet Hennessy sensed lifestyles into mass appeal brands in premium segments. Noel will illustrate how the African American consumers penchant for high end products help transform brands from sleepers to big winners.

Presenter: Noel Hankin, Sr. VP Multicultural Relations; Moet Hennessy USA 
5:00 to 6:00 pm Yoga Break
Rejuvenate your mind, body and spirit with a Yoga session led by a Certified Yoga Instructor.

Hong Kong Room

6:00 to 9:00 pm

 

 

Reception followed by Dinner & Live Entertainment

Relax, network and enjoy a fine meal with friends and colleagues from diverse industries and backgrounds. The Multicultural spice will be added to the evening's entertainment as well as the best entertainment in Miami is at the summit this night so don't miss it!

 

 

Day Three: Friday, October 30, 2009
7:30 to 8:30 am   Continental Breakfast
Wake up and smell the café and prime your system for the day's activities.
 

8:30 to 9:00 am

BIO

TransFirmation™: Convert Market Intelligence into Intelligent Marketing then to Business Advantage
David will illustrate how to build a winning platform through the use of strategic planning, innovative analytics and intelligent marketing then tie that into long-term corporate goals that truly pay-off.                                                               
Presenter and Moderator for Day Three: David Perez, Managing Partner: Geoscape.
9:00 to 9:45 am   Case Study: Utilities

 

 

BIO

In a de-regulated Texas utilities market, effectively targeting Hispanic and other ethnic groups can mean the difference between winning and losing market share.  Learn how First Choice Power has deployed state of the art database analytics and marketing to move the needle in Texas.

Presenter: Andres Reyes, Strategic Alliances and Hispanic Marketing; First Choice Power

9:45 to 10:30 am

 

 

 

 

 

Leveraging Business Savvy Across Industries and Companies via a Hispanic Centric Professional Network

Latino business initatives are complex and require a wide range of skills and talents.  Find out how to gain velocity by exchanging critical information amoung peers in major companies.

Presenter: David Wellisch, Co-Founder & CEO; Latinum Networks.

10:30 to 10:45 am

Coffee Break

10:45 to 12:15 pm

 

 

 

 

 

 

 

 

 

 

 

 

 

BIO

 

VICTOR PARADA'S BIO

 

BIO

 

Strategic Media Planning: Optimizing the Media Mix for Target Segments

The media options are rich, varied and increasingly attractive. Learn about the options available to communicate with segments across the spectrum of audiences. Understand how to determine which of these options best fuel your campaigns in order to achieve branding and demand generation objectives. Find out about the latest tools, data and technologies that enable rapid assembly award-winning action plans.

Presenters:

Jacqueline Hernandez, COO; Telemundo

Victor Parada, Vice President, Advertising Sales; Discovery Networks Latin America / U.S. Hispanic Group

Karissa Price, Ph. D., Vice President, Growth Initiatives; Lexicon Marketing Corporation

 

 12:15 to 1:15 pm   Lunch
 

Relax and enjoy a nice meal while networking with people facing similar challenges.

1:15 to 3:00 pm

 

 

Industry Roundtables

 

Discuss success and challenges with colleagues by Industry.

 

 

3:00 to 4:30 pm

 

  Closing Reception & Happy Hour {Raffle}

Debrief with the presenters and with your new friends and colleagues while enjoying the weather, refreshing beverages and hors d'oeuvres.

Don't miss the closing reception/after party!

Ballroom Salon 1

 

 

Blue Chip Sponsor 

 

 

Multicultural Summit Produced and Hosted by Geoscape.

www.multiculturalmarketingsummit.com

Home | Login | Contact | Company | News | Products | Customers | Legal