2008 ANA Multicultural Marketing Conference Event Date: November 16-18, 2008 Location: Boca Raton Resort & Club City: Boca Raton State: FL Presented by: Association of National Advertisers Information: http://www.ana.net/events/conferencemtg/MCC-NOV08 The ANA Multicultural Marketing Conference has become the industry's premier multicultural event. The conference is programmed with guidance from ANA's Multicultural Marketing Committee, a group of 100-plus individuals who represent a variety of elite corporate/client-side marketers. Attending: David Perez, Co-Founder and CEO; Ana Eberhard, Vice President, Client Solutions 2008 Past Events 2008 LIMRA Annual Meeting Event Date: October 26-28, 2008 Location: Westin Diplomat City: Hollywood State: FL Presented by: LIMRA Information: http://www.limra.com/Events/eventdetail.aspx?id=457 As the industry's premier gathering, LIMRA's 2008 Annual Meeting is designed to help you develop the vision to see today's opportunities and the determination to seize them. In today's evolving business environment, the future success of our industry depends on the ability to find and create profitable prospects. Gain the knowledge and vision necessary for growth. Attending: William Somerville, Industry Leader, Insurance & Realestate The 5th Annual Multicultural Marketing Summit Event Date: October 22-24, 2008 Location: Mandarin Oriental City: Miami State: FL Presented by: Geoscape Information: http://www.geoscape.net/welcome-letter.aspx America is undergoing a tremendous cultural shift. Hispanics, Asians, African Americans, Middle-Easterners, Eastern Europeans are forming an increasingly important part of our nation. The recent immigrant populations--unlike prior waves of immigration--are embracing and retaining many of their cultural attributes, requiring marketers to address them in a special way. Most corporations are convinced they must act quickly to capture these opportunities. The questions are, exactly what action is necessary to better-serve these rapidly growing populations and how can a corporation garner its fair share of this record-breaking growth. Hosting: Geoscape The DMAs 2008 Event Date: October 11-16, 2008 Location: Las Vegas Convention Center City: Las Vegas State: NV Presented by: Direct Marketing Association (DMA) Information: http://www.the-dma.org/conferences/dma08/ DMA08, the largest gathering of direct marketing professionals, is DMAs annual conference and exhibition and will be hosted in Las Vegas in 2008. DMA08 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA08s exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising. Attending: Steven Egge, Vice President Channel Sales and Partner Development & David Mesas, Industry Leader Direct Marketing AHAA's 15th Semiannual Conference Event Date: September 11-14, 2008 Location: Millennium Biltmore Hotel City: Los Angeles State: CA Presented by: Association of Hispanic Ad Agencies (AHAA) Information: http://www.ahaa.org/meetings/Los%20Angeles03/Information.htm   Attending: David Mesas, Industry Leader Direct Marketing Hispanic Retail 360 Summit Event Date: July 28-30, 2008 Location: InterContinental Miami City: Miami State: FL Presented by: Nielson Business Media, Inc. Information: http://www.hispanicretail360.com/hispanic360/index.jsp This premier event caters to the Latino market in the marketing and retail industries. Hispanic Retail 360 goes beyond the basic of marketing to the Hispanic Market and delves into what this ethnic group really needs from you. Distinguished Speaker: Cesar Melgoza, Co-Founder/Managing Partner Emerging Segmentation Models in Multicultural Marketing Event Date: June 25, 2008 Location: DePaul Center in Chicago  City: Chicago State: IL Presented by: DePaul's College of Commerce Information: http://www.marketing.depaul.edu/multicultural/ Emerging Segmentation Models in Multicultural Marketing is a discussion sponsored by DePaul's College of Commerce, where panelist will discuss the rapid growth of the multicultural market. Studies have shown that the growth in the multicultural numbers is still yet to come and this panel will discuss how this will affect the world of marketing. Distinguished Speaker: David Perez, Co-Founder/CEO DM Days NY Conference & Expo Event Date: June 10-12, 2008 Location: Jacob K. Javits Convention Center City: New York City State: NY Presented by: Direct Marketing Association (DMA) Information: http://www.the-dma.org/conferences/dmadmd/ DM Days New York is as current as it gets. Spend three days in the world's fastest-moving city, meet the pros who are moving direct marketing forward, and learn how to put tomorrow's best practices to work for your organization. Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group; Attending: David Mesas Industry Leader Direct Marketing 2008 Marketing & Research Conference Event Date: May 28-30, 2008 Location: Baltimore Marriott Waterfront City: Baltimore State: MD Presented by: LIMRA Information: http://www.limra.com/events/EventDetail.aspx?ID=396 Voyage into the future with LIMRA's 2008 Marketing and Research program. In addition to respected speakers from the financial services arena, leaders from John Hopkins University as well as McCormick Spice Company will discuss successful tactics and promote cross-learning. Breakout sessions will inspire ideas about trends in areas such as Internet advertising, branding and generational marketing. Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group Radio Ink: Hispanic Radio Conference Event Date: May 19-20, 2008 Location: Biltmore Hotel City: Miami State: FL Presented by: Radio Ink Information: http://www.radioink.com/hispanicconference/ The Radio Ink Hispanic Radio Conference is designed to address the needs of the Hispanic radio community worldwide and those exploring the Hispanic radio segment, which is the fastest-growing segment in the radio industry. The conference will offer actionable items radio station management, programmers, and radio advertisers can put to use immediately, including information on trends and opportunities in the Hispanic radio marketplace. This conference includes the Hispanic Radio Awards Medallas de Cortez. Attending: Karen Young, Industry Leader Telecommunications, Media & Entertainment National Postal Forum Anaheim, 2008 Event Date: May 18-21, 2008 Location: Anaheim Convention Center City: Anaheim State: CA Presented by: National Postal Forum Information: http://www.npf.org/webarticles/anmviewer.asp?a=527&z=104 The National Postal Forum is the premier educational event/experience and tradeshow available to mail professionals today. Attend the National Postal Forum to get a complete education in the "Business of Mail." Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group Evolution, Future and Opportunities in the US Hispanic Television Event Date: May 10-12, 2008 Location: JW Marriott Hotel in Brickell City: Miami State: FL Presented by: TVMAS Information: http://www.tvmasmagazine.com/em/index.html The U.S Hispanic Television meeting is the first of its kind, and will round up the leaders of the U.S Hispanic industry. Leaders and experts will discuss the future of the Hispanic industry as well as analyze and promote projects. Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group 5th Annual Multicultural Marketing for the Financial Services and Insurance Industries Event Date: April 29-30, 2008 Location: Le Parker Meridien City: Chicago State: IL Presented by: The Center for Business Intelligence Information: http://www.cbinet.com/show_conference.cfm?confCode=FC08031 Within the financial services and insurance industry, there is opportunity to capture a niche market with segmented, diversified marketing. Join CBI in our 5th year to hear from top industry executives on the varying techniques used throughout the industry to segment and understand the beliefs and behaviors of emerging markets and reach diverse communities. Attending: William Somerville, Industry Leader Insurance & Real Estate The Power of Hispanic Inclusion Event Date: April 28-29, 2008 Location: Le Parker Meridien City: New York City State: NY Presented by: Hispanic Association on Corporate Responsibility Information: http://www.hacr.org/events/eventID.6/event_detail.asp The HACR Symposium: The Power of Hispanic Inclusion will bring together some of the nation's most influential Hispanic leaders, government officials and corporate executives to discuss and identify effective strategies and models for achieving greater inclusion and participation in the areas of employment, procurement, philanthropy and governance. Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group (Tuesday, April 29th 8:00am to 9:00am) AHAA's 24th Semiannual Conference Event Date: April 16-18, 2008 Location: The Grand Hyatt City: San Antonio State: TX Presented by: Association of Hispanic Ad Agencies (AHAA) Information: http://www.ahaa.org/meetings/San%20Antonio08/Conferenceagenda.htm It's been said that definition of insanity is doing the same thing over and over and expecting different results. With so many things shifting and converging in the Hispanic market, AHAA would be remiss to not take a good hard look at what we need to differently so that our industry gets the results it deserves. It's time to hit CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE! Let's take CONTROL, examine ALT ways and methodologies to get the job done, DELETE those things that are holding us back. Because let's face it, if we are content to live the status quo we have to live the rules set by someone else. No way! Let's REBOOT and set the rules so the FUTURE can indeed be OURS. Attending: Ana Eberhard, Senior Client Service Director and Strategist Pacific Region & David Mesas, Industry Leader Direct Marketing DMA 32nd Annual Financial Services Conference Event Date: March 16-18, 2008 Location: Harbor Beach Marriott Resort & Spa City: Fort Lauderdale State: FL Presented by: Direct Marketing Association (DMA) Information: http://www.the-dma.org/conferences/dmafscannual/ The 32nd Annual DMA Financial Services Conference will provide leading direct marketing strategies for professionals in the insurance, banking and other financial services industries. Exchange ideas with fellow marketers and discover best practices from industry experts. Attending: Jon Stemmler, Industry Leader Banking & Investment The 2008 Distribution Conference Event Date: February 27-29, 2008 Location: The Westin Riverwalk City: San Antonio State: TX Presented by: LIMRA Information: http://www.limra.com/events/EventDetail.aspx?ID=378 If you are going to Texas, you had better think big. LIMRA's study, New Game, New Rules, New Reality: The Economics of Growing Distribution is generating huge interest among our members. We can think of no better place to invite professionals to gather and further explore this innovative research. Sponsors: Latin Force Group 14th Annual Marketing to U.S. Hispanics & Latin America Event Date: January 27-29, 2008 Location: The Westin Colonnade City: Coral Gables State: FL Presented by: Strategic Research Institute Information: www.almevents.com/M0408 The 14th Annual Marketing to U.S. Hispanics & Latin America Conference has grown tremendously over recent years and become a mini-reunion for industry experts who keep coming back year after year. On January 27-29, 2008, the Strategic Research Institute once again brings to Miami new information on the latest developments in marketing to U.S. Hispanics and Latin America, with valuable networking and business development opportunities. Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group (Monday, January 28th, 9:30am to 10:15am) more 2007 Past Events Chief Marketing Officer Summit Event Date: November 4-6th, 2007 Location: The Broadmoor City: Colorado Springs State: CO Presented by: Marcus Evans Information: http://www.me-uk.com/summit/intro.asp?eventid=12659 Chief Marketing Officers of today need to be equipped to deal with the growing challenges and issues within their expanding role. From increased competition, maturing markets, product lifecycle management, pricing pressures, consumers growing demand for value-added differentiation and multi-channel strategies to ever evolving consumer expectations and brand management ¬ to mention knowing all the new innovations, technologies and products available to assist in managing all these functions more efficiently. Their job responsibilities have grown tremendously during a short span of time and the demands are now greater than ever. 4th Annual Multicultural Market Intelligence Summit  Event Date: October 24-26th, 2007 Location: Mandarin Oriental City: Miami State: FL Presented by: Geoscape International Information: http://www.geoscape.com/summit The premier event on Multicultural Market Intelligence. We have designed the Summit for busy executives who want to capture the rapidly growing multicultural consumer and business-to-business market opportunities...and get to the cutting edge of research and best business practices. DMA07 Conference & Exhibition Event Date: October 13-18th, 2007 Location: McCormick Place West City: Chicago State: IL Presented by: Direct Marketing Association Information: http://www.the-dma.org/conferences/dma07/ More than 12,000 marketing and advertising professionals gathered in Chicago and participated in the global marketing event of the year. The 5th Annual Marketing Hispanic Foods & Beverages to the Hispanic Consumer Event Date: July 17-18, 2007 Location: Hard Rock Hotel City: Chicago State: IL Presented by: World Research Group Information: https://www.worldrg.com/showConference.cfm?confCode=FW07052&field=summary Effectively targeting and connecting with Hispanic consumers is a major challenge for marketing foods and beverages. Corporations spend multi-billions of advertising dollars each year to reach this growing consumer market segment. To ensure that marketing resources are well-spent, companies must leverage cutting edge marketing strategies and Hispanic consumer awareness in campaign design and execution. From launch through product management, successful food and beverage companies must be well-positioned to meet ever-evolving needs of the Hispanic marketplace. Distinguished Speakers: Cesar Melgoza, President & CEO of Geoscape International more The Marketing Advantage Seminar
Event Date:	Friday, April 27, 2007
Location:	Mandarin Oriental
City:	New York
State:	NY
Presented by:	Geoscape International
Information:	http://www.marketintelligenceadvantage.com/
Transform Market Intelligence into Intelligent Marketing by attending a one day seminar that will give you the tools and data to execute the best marketing campaigns.

2008 Marketing & Research Conference
Event Date:	May 28-30, 2008
Location:	Baltimore Marriott Waterfront
City:	Baltimore
State:	MD
Presented by:	LIMRA
Information:	http://www.limra.com/events/EventDetail.aspx?ID=396
Voyage into the future with LIMRA's 2008 Marketing and Research program. In addition to respected speakers from the financial services arena, leaders from John Hopkins University as well as McCormick Spice Company will discuss successful tactics and promote cross-learning. Breakout sessions will inspire ideas about trends in areas such as Internet advertising, branding and generational marketing. Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group

2008 Past Events

5th Annual Multicultural Marketing for the Financial Services and Insurance Industries
Event Date:	April 29-30, 2008
Location:	Le Parker Meridien
City:	Chicago
State:	IL
Presented by:	The Center for Business Intelligence
Information:	http://www.cbinet.com/show_conference.cfm?confCode=FC08031
Within the financial services and insurance industry, there is opportunity to capture a niche market with segmented, diversified marketing. Join CBI in our 5th year to hear from top industry executives on the varying techniques used throughout the industry to segment and understand the beliefs and behaviors of emerging markets and reach diverse communities. Attending: William Somerville, Industry Leader Insurance & Real Estate

The Power of Hispanic Inclusion
Event Date:	April 28-29, 2008
Location:	Le Parker Meridien
City:	New York City
State:	NY
Presented by:	Hispanic Association on Corporate Responsibility
Information:	http://www.hacr.org/events/eventID.6/event_detail.asp
The HACR Symposium: The Power of Hispanic Inclusion will bring together some of the nation's most influential Hispanic leaders, government officials and corporate executives to discuss and identify effective strategies and models for achieving greater inclusion and participation in the areas of employment, procurement, philanthropy and governance. Distinguished Speakers: Cesar Melgoza, Co-Founder & Managing Partner of Latin Force Group (Tuesday, April 29th 8:00am to 9:00am)

AHAA's 24th Semiannual Conference
Event Date:	April 16-18, 2008
Location:	The Grand Hyatt
City:	San Antonio
State:	TX
Presented by:	Association of Hispanic Ad Agencies (AHAA)
Information:	http://www.ahaa.org/meetings/San%20Antonio08/Conferenceagenda.htm
It's been said that definition of insanity is doing the same thing over and over and expecting different results. With so many things shifting and converging in the Hispanic market, AHAA would be remiss to not take a good hard look at what we need to differently so that our industry gets the results it deserves. It's time to hit CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE! Let's take CONTROL, examine ALT ways and methodologies to get the job done, DELETE those things that are holding us back. Because let's face it, if we are content to live the status quo we have to live the rules set by someone else. No way! Let's REBOOT and set the rules so the FUTURE can indeed be OURS. Attending: Ana Eberhard, Senior Client Service Director and Strategist Pacific Region & David Mesas, Industry Leader Direct Marketing

2007 Past Events