Geoscape® Intelligence System (GIS)

The Geoscape Intelligence System, or GIS provides an array of powerful market intelligence functions in a simple-to-use web browser interface. The following paragraphs summarize the information and functions offered by each of the "modules" within the system. The system has been designed for ease-of-use so that subscribers are required to have only a fundamental understanding of the use of computers and market analysis.

THE GIS MODULES ARE:

Marketscape™ - offers geo-demographic exploration, mapping, graphing, database queries and tabular reporting functions. Detailed, color-coded maps can be generated from state to zip code levels throughout the U.S. and other countries of the world. The data used to fuel these maps includes Geoscape's own American Marketscape DataStream: 2007 Series (includes 2012 projections) as well as census data for 1990 and 2000. This data can be viewed in graphical and tabular format, then exported into MS Excel format for further analysis.

MDx Report Generator - provides access to very large databases in an easy-to-browse format. The data can be summarized using one variable for the whole nation or can be expanded to reveal numerous variables down to the zip code level for each state and county. You can perform calculations, sorts and other powerful functions from within the system. The data can then be exported into MS Excel via the click of a button. The data within MDx includes the American Marketscape DataStream: 2007 Series (includes 2012 projections) as well as census data for 1990 and 2000.

Retail Target Analyzer - is designed to provide quick and easy retail site reporting for either a single site or an entire network of stores. Begin by entering either a single address or by importing a file of store addresses. You can designate the trade area size, the demographics and other market indicators you would like included. The trade area aggregation method incorporates our PrecisionPoint™ technology that is unprecedented in its accuracy for summarizing data from micro-geographies. Printing a pre-formatted report including a color-coded map, a bar chart and table is is easy as the click of the "print" button.

Media Target Analyzer - is designed to provide quick and easy access to TV, radio and newspaper circulation coverage geo-demographics. Select from a wide variety of demographic and market data variables to summarize in a tabular and graphical format. See precisely where the broadcast signals reach, where newspapers are distributed and where prospects can view, listen and read the media. Information is sourced from the U.S. Federal Communications Commission (FCC), specific media companies and the Audit Bureau of circulation (newspapers).

DirecTarget® - provides database enhancement and identification through an easy, wizard-like interface. Three basic categories of identification and enhancement functions are made available: EthniCoding™ , DemoCoding™ and MarketCoding™. EthniCoding is utilized to identify individual name and address records according to their ethnicity, race and country-of-origin. DemoCoding and MarketCoding are utilized to enrich your database with a variety of demographic, economic and lifestyle attributes that will permit description and segmentation to fuel marketing strategies and tactics. You may process up to 100,000 records online; for larger databases, contact your Geoscape Client Advisor.

DataPrep Engine™ - performs various critical enhancements on consumer and business address files. These processes save a significant amount in postage delivery costs and can also enable more accurate analysis of your file. The processes available include: address standardization, adding missing zip codes and zip+4's, carrier routes, delivery point bar codes and other types of hygiene as specified by the US Postal Service's strict CASS certification process. Pay only for what you process or get an unlimited use license. Upload up to 100,000 records for processing in minutes or contact Geoscape for files of larger sizes.

GeoCoder™ - provides the data preparation needed for precise geographic coding of files and the actual latitude/longitude coordinates corresponding to the location of your customer and business points. In addition, you can add block group codes to your file, which enable linkage of demographic data from either the 1990 or 2000 census. Quickly import files into an external mapping system as needed and pay only for what you process or get an unlimited use license. Upload and download up to 100,000 records for processing within minutes or contact Geoscape for processing files of larger sizes.

List Gateway™ - (Consumer Lists, Business Lists) enables you to perform sophisticated counts of both consumers and businesses, and then designate an output file, suitable for direct marketing, modeling or analysis. Consumer selection criteria include dozens of powerful indicators such as geography, culture, economics and lifestyles. Business selection criteria include dozens of powerful indicators such as location, industry code, revenues, employees, trade area type and owner ethnicity. Counts are permitted with no additional charge, lists downloads are priced based on volume, selection criteria and append fields.