In the News Hispanic Market Weekly - In the Limelight October 27, 2008 - Two of the hottest buzz words in advertising - multicultural marketing - took center stage last week at Geoscape's 5th annual Multicultural Marketing Summit. Presenters urged those not active in the multicultural landscape to "wake up" and move these efforts into the forefront of their consumer outreach. Over three days, client- and agency-side marketers got a first-hand tutorial of Geoscape's marketing intelligence tools and discussed the how's and why's of successfully targeting multicultural consumers, primarily Hispanics.   Gente Lider - Sea Latino Magazine August 27, 2008 - Pese a estos logros professionals, en 1995, Melgoza fundo Geoscape Internacional, una empresa especializada en analizar los comportamientos y condiciones de los mercados a traves del studio de la poblacion multicultural, entre los que se destaca el mercado latinoamericano, afro y asiatico. 3 Tips for Reaching the Hispanic Market - Target Magazine July 16, 2008 - According to David Perez, co-founder and CEO of the New York-based marketing intelligence provider Latin Force Group, there is a new, ethnic American mainstream waiting to receive direct mail. At the Direct Marketing Association's DM Days New York Conference & Expo, Perez indicated that because this segment tends to view mail as a source of information, direct mailers have a distinct advantage when marketing to this segment. Here, Perez details three tips for reaching the Hispanic market.

Top Stars and Media Execs Talk Hispanic Growth, Identity November 1, 2007 - The growth of the Hispanic market was all the talk on November 1st at the Leonard H. Goldenson Theater, where the Television Academy presented a program on "Hispanics and Television - In Transition." Prominent Hispanic media executives including Cesar Melgoza, the Co-Founder and Managing Partner of Latin Force Group, were among the panel that discussed the future of Latinos in the media industry. Although the roles of Hispanics in the media industry have come a long way, all panelists agreed that there is still room for growth and improvement.