What is this report?
This report seeks to build on thought leadership within the Digital Marketing sector, to understand the views of senior executives from various organizations and to get a sense of where they see marketing dollars heading this year and the level of investment allocated within various digital media segments.
Why did Geoscape conduct the survey?
Geoscape conducted a survey to understand the following subject matter:
- Marketing Mix Dynamic from Traditional to Digital marketing.
- Drivers for increased proportion of digital marketing.
- Determine perspective on market option for digital marketing.
- Top priorities for 2010-2010 for organizations.
- Budgetary allocations across digital marketing elements.
Who took the survey?
Survey of U.S. business professionals from various verticals.
In field dates: April 2010 to May 2010.
Online Surveys.
Total respondents - 140. |
