Geoscape::Solutions:: Marketscape

DirecTarget® is a family of services that help ensure corporations leverage their customer file assets. This enrichment process leads to effective descriptive profiles, segmentation and predictive analytics that help achieve remarkable return on investment.

DirecTarget is offered in a variety of platforms to suit your market intelligence requirements.
Services include a full range of deliverables

CultureCoding
Ground Truth Segmentation
DemoCoding & MarketCoding
ReligionCoding
GenderCoding
Predictive Modeling & Analytics
Direct marketing & Research lists
Address & Name standardization and hygiene
Geographic location coding

DirecTarget System Development Kit –an application that facilitates the use of our DirecTarget services within your own information system.

Download our DirecTarget Brochure Today

For more information, contact one of our Client Advisors.

Geoscape provides access to actionable insight from a team of experienced professionals and incisive analysis through a multitude of flexible services molded to your specific business needs.

Opportunity Assessment
Geoscape's Opportunity Assessment (OA) is a rapid and economical way to ensure you make sound investment decisions about pursuing a multi-year and multi-million dollar investment of time and resources. The result is an executive briefing by our expert consulting staff, outlining what's at stake if you do or do not invest and focuses on a recommended set of options given your corporate situation.

Strategic Planning
Developing a sound strategy will help ensure your investment over the long-term. Right-sizing resource allocation and looking at short, medium and long-term trends, distribution, branding and competition will ensure the best chance for spectacular results.

Business Planning Support
The bridge between strategy and execution is critical to ensuring the business investment pays off—utilize robust analytics and driving operations to deploy the optimal business model.

Ground –Truth™ Segmentation
Ground-Truth™ Segmentation is a series of techniques, data and analytics that helps a corporation define and quantify its key customer segments from a conceptual level down to a household level and levels in between. Unlike traditional segmentation models, Ground-Truth (GT) segmentation combines corporate database information with various third party inputs and primary research to arrive at a reflection of the target customer base specific to a corporation. GT segmentation enables a company to link strategy with execution at many levels of operations.

Innovative and Actionable Research
Primary and secondary research with special care and attention to sampling techniques, questionnaire design, segmentation and linking the insights to action is Geoscape’s hallmark of research integrity. Whether it’s a quantitative survey or qualitative focus group or advanced techniques such as conjoint analysis, panel design or loyalty and churn analysis, Geoscape is the ideal partner to help you understand and act upon opportunities in an increasingly diverse American culture. We will consult with you in the finding the best strategies to reach your target audience. Contact a Client Specialist Today!

American Marketscape DataStream™ (AMDS)

The American Marketscape DataStream™ (AMDS) is a data resource that reflects the multi-dimensional character of American population and households summarized by geographic area-from the block group and zip code all the way up to the nation as a whole. Geoscape built AMDS to reflect current and forecasted data points that prove valuable for hundreds of corporations in both business planning and execution, across a variety of industries.

Consumer Spending Dynamix™ (CSDx)

Updated twice per year, CSDx is a uniquely deep and flexible data resource consisting of In-depth spending data for hundreds of goods and services and developed via advanced models incorporating the following sources:

Detailed market potential data on 356 types of goods and services.
Respondent data source: Bureau of Labor Statistics Consumer Expenditure Survey.
- Diary and Telephone Survey of 37,500 households per year.
- Over-sampling for 4 years for appropriate geographic density.
- Extensive modeling using variety of inputs and statistical models.
Geoscape® American Marketscape DataStream household demographics.
Consumer price indices, regional variants in cost of living and other econometric data.

Offered for the following ethnic groups:

Total, Hispanic, Black, Asian and White.

Offered for the following metrics:

Average Annual Household Spending in current dollars.
Aggregate Annual Household Spending.
Spending Index vs. National Average.

BehaviorBase™

THE MEDIA AUDIT: Syndicated market research.

National. plus 87 Metropolitan Area Markets.
Telephone sample: 700 – 3,600 per market.
Surveys semi-annual in large markets, annual in others.
Create cross-tabs, graphs and filters of national and local market data points.
- Demographics, Culture, Language, Hispanicity/Acculturation, Lifestyle, Shopping Behavior,Media Habits/Usage, Psychographics.
Licensed from International Demographics.
Updated quarterly.

Mediamark Research & Intelligence.

Multi-dimensional consumer resource including Hispanicity.
Deep brand-level representation.
The “currency” of print advertising.

BehaviorBase™ Healthcare.

Latino/Hispanic multi-dimensional insights.

BehaviorBase™ Auto Insurance.

Latino/Hispanic multi-dimensional insights.

HomeBase

Updated bi-monthly plus weekly mover files, HomeBase™ is a comprehensive coverage of 114 million U.S. household and 220 million adults that can be segmented and selected by:

Hispanic and other ethnicity and race.
- Over 11 MM Hispanic, 6MM Asian and 4MM African American Households.
Language use.
Socioeconomic status.
Age and Family Composition.
Consumer expenditure by product type.
Geographic location.
Retail trade area of defined set of retailers.
Lifestyle.
Consumer Behavior.
Various individual and household characteristics.

BizBase™

Comprehensive coverage of over 20 million businesses and 28 million key contacts updated monthly.

Detailed SIC or NAICS code.
Number of employees.
Estimated annual sales.
Credit Risk Indicators.
Trade area population characteristics.
Hispanic and other ethnicities.
SES, Income, Language, Expenditures, etc.
Chain or Branch.
Principal or owner contact info.
Ethnicity/Race of Business Owner.
Full address, phone number, contact information.

MediaBase™

Media coverage data linked to audiences and circulation data, Geoscape AMDS, CSDx, HomeBase™ and BizBase™ updated quarterly.

Broadcast TV:	Cable TV:	Radio:	Newspaper:
8,000+ stations, signal coverage contours. Call letters, owner-affiliate, format, frequency. Nielsen overall market rank.	All 8000 cable TV operator areas. Warren-EMSI operator statistics.	14,500 Am/FM stations, signal coverage contours. Call letters, owner-affiliated, format frequency. Arbitron market rank data	Over 2,500 newspapers, zip level circulation. ABC audited newspapers (mostly English language mainstream). Ethnic Print Media Group (EPMG) Hispanic & African American