Detailed, color-coded maps can be generated from state to block group levels throughout the U.S. and other countries of the world. The data used to fuel these maps includes Geoscape's own American Marketscape DataStream: 2013 Series (including 2018 projections) as well as census data for 2000 and 2010. Click here to access the Geoscape American Marketscape Datastream 2012 Executive Report. This data can be viewed in graphical and tabular format, then exported into MS Excel format for further analysis. For more information, contact your Geoscape Client Advisor.
DirecTarget® is a family of services that help ensure corporations leverage their customer file assets. This enrichment process leads to effective descriptive profiles, segmentation and predictive analytics that help achieve remarkable return on investment.
DirecTarget is offered in a variety of platforms to suit your market intelligence requirements.
Services include a full range of deliverables
Ground Truth Segmentation
DemoCoding & MarketCoding
Predictive Modeling & Analytics
Direct marketing & Research lists
Address & Name standardization and hygiene
Geographic location coding
DirecTarget System Development Kit –an application that facilitates the use of our DirecTarget services within your own information system.
Geoscape provides access to actionable insight from a team of experienced professionals and incisive analysis through a multitude of flexible services molded to your specific business needs.
Geoscape's Opportunity Assessment (OA) is a rapid and economical way to ensure you make sound investment decisions about pursuing a multi-year and multi-million dollar investment of time and resources. The result is an executive briefing by our expert consulting staff, outlining what's at stake if you do or do not invest and focuses on a recommended set of options given your corporate situation.
Developing a sound strategy will help ensure your investment over the long-term. Right-sizing resource allocation and looking at short, medium and long-term trends, distribution, branding and competition will ensure the best chance for spectacular results.
Business Planning Support
The bridge between strategy and execution is critical to ensuring the business investment pays off—utilize robust analytics and driving operations to deploy the optimal business model.
Ground –Truth™ Segmentation
Ground-Truth™ Segmentation is a series of techniques, data and analytics that helps a corporation define and quantify its key customer segments from a conceptual level down to a household level and levels in between. Unlike traditional segmentation models, Ground-Truth (GT) segmentation combines corporate database information with various third party inputs and primary research to arrive at a reflection of the target customer base specific to a corporation. GT segmentation enables a company to link strategy with execution at many levels of operations.
Innovative and Actionable Research
Primary and secondary research with special care and attention to sampling techniques, questionnaire design, segmentation and linking the insights to action is Geoscape’s hallmark of research integrity. Whether it’s a quantitative survey or qualitative focus group or advanced techniques such as conjoint analysis, panel design or loyalty and churn analysis, Geoscape is the ideal partner to help you understand and act upon opportunities in an increasingly diverse American culture. We will consult with you in the finding the best strategies to reach your target audience. Contact a Client Specialist Today!
American Marketscape DataStream™ (AMDS)
The American Marketscape DataStream™ (AMDS) is a data resource that reflects the multi-dimensional character of American population and households summarized by geographic area-from the block group and zip code all the way up to the nation as a whole. Geoscape built AMDS to reflect current and forecasted data points that prove valuable for hundreds of corporations in both business planning and execution, across a variety of industries.
Consumer Spending Dynamix™ (CSDx)
Updated twice per year, CSDx is a uniquely deep and flexible data resource consisting of In-depth spending data for hundreds of goods and services and developed via advanced models incorporating the following sources:
Detailed market potential data on 356 types of goods and services.
Respondent data source: Bureau of Labor Statistics Consumer Expenditure Survey.
Diary and Telephone Survey of 37,500 households per year.
Over-sampling for 4 years for appropriate geographic density.
Extensive modeling using variety of inputs and statistical models.
Geoscape® American Marketscape DataStream household demographics.
Consumer price indices, regional variants in cost of living and other econometric data.
Offered for the following ethnic groups:
Total, Hispanic, Black, Asian and White.
Offered for the following metrics:
Average Annual Household Spending in current dollars.
Aggregate Annual Household Spending.
Spending Index vs. National Average.
THE MEDIA AUDIT: Syndicated market research.
National. plus 87 Metropolitan Area Markets.
Telephone sample: 700 – 3,600 per market.
Surveys semi-annual in large markets, annual in others.
Create cross-tabs, graphs and filters of national and local market data points.