Geoscape provides access to actionable insight from a team of experienced professionals and incisive analysis through a multitude of flexible services molded to your specific business needs.
Consumer-focused organizations have been buying primary research (focus groups, surveys and test markets) the same way for many years. Many of the procedures have become standardized and in some cases outdated or even flawed in their methodology. It’s time to revitalize the approach using Geoscape Research. Learn More Click Here.
Geoscape's Opportunity Assessment (OA) is a rapid and economical way to ensure you make sound investment decisions about pursuing a multi-year and multi-million dollar investment of time and resources. The result is an executive briefing by our expert consulting staff, outlining what's at stake if you do or do not invest and focuses on a recommended set of options given your corporate situation.
Developing a sound strategy will help ensure your investment over the long-term. Right-sizing resource allocation and looking at short,
medium and long-term trends, distribution, branding and competition will ensure the best chance for spectacular results.
Business Planning Support
The bridge between strategy and execution is critical to ensuring the business investment pays off—utilize robust analytics and driving operations to deploy the optimal business model.
Ground –Truth™ Segmentation
Ground-Truth™ Segmentation is a series of techniques, data and analytics that helps a corporation define and quantify its key customer segments from a conceptual level down to a household level and levels in between. Unlike traditional segmentation models, Ground-Truth (GT) segmentation combines corporate database information with various third party inputs and primary research to arrive at a reflection of the target customer base specific to a corporation. GT segmentation enables a company to link strategy with execution at many levels of operations.
Innovative and Actionable Research
Primary and secondary research with special care and attention to sampling techniques, questionnaire design, segmentation and linking the insights to action is Geoscape’s hallmark of research integrity. Whether it’s a quantitative survey or qualitative focus group or advanced techniques such as conjoint analysis, panel design or loyalty and churn analysis, Geoscape is the ideal partner to help you understand and act upon opportunities in an increasingly diverse American culture. We will consult with you in the finding the best strategies to reach your target audience. Contact a Client Specialist Today!