Geoscape Intelligence System forecasts increasing cultural diversity from 2009 through 2014 Software-as-Service platform provides instant insights to marketing, media and distribution challenges February 24, 2009 - Miami, FL - Geoscape® released its online intelligence system update for 2009 today along with fresh updates within its various databases.  With the start of a new and difficult year, a new president and a new economic stimulus package, it has become essential for all businesses to link strategic marketing efforts to the ground-truth of reality.  Marketing executives are faced with crucial decisions that could mean the difference between their companies accruing tremendous losses or profits - the appropriation of marketing, media and distribution dollars can be critical to a company's survival.   Geoscape Announces Strategic Alliance with LIMRA Goal is to Help LIMRA Members Penetrate Multi-Cultural Market February 23, 2009 - Miami, FL - Geoscape® announced today that it has embarked on a strategic partnership with LIMRA, a trade association of over 800 insurance and financial services companies worldwide.  The partnership provides LIMRA members preferred access to Geoscape's unique services to better understand and segment customers and develop growth strategies targeting the rapidly expanding Hispanic and multicultural markets in the United States.   Multicultural Summit Reveals Strong Consumer Growth Amid Faltering Economy Major corporations testify of their experiences and successes in tapping cultural diversity October 29, 2008 - Miami, FL - The 5th Annual Multicultural Marketing Summit brought together hundreds of executives from corporations throughout the U.S. who are either practitioners or interested in growing their businesses by leveraging the fast-growing cultural segments such as Hispanic, Asian and African American.    Geoscape® Introduces CultureCode™ - A Marketing Analytics Platform Enabling the Understanding of American Consumers  Platform Supports Corporations Seeking to Better Identify, Reach and Serve Growing U.S. Consumer Market October 23, 2008 - Geoscape® introduces CultureCode™ - a marketing analytics platform that will enable corporations to understand and act upon the opportunities within an increasingly diverse nation - today at the 5th Annual Multicultural Marketing Summit.  CultureCode provides geo-demographic, economic and behavioral segmentation through an analytical framework expressed as data on people, households, media and shopping patterns.   Latin Force Extends Brand and Positioning to Geoscape and Embraces Cultural Diversity of American Consumer October 22, 2008 - Latin Force Group, LLC announced today that it has extended its brand to include diverse American cultures under the Geoscape name.  In June of 2007, Latin Force LLC and Geoscape International, Inc. merged through an investment from Goldman Sachs under the name of Latin Force Group LLC.  Today, the economy is extending its coverage and brand name to include the diversity of American cultures, which are growing rapidly and represent the majority of American consumer and business growth.  Press Release - Congressional Insight Online brings Elections into Focus August 27, 2008 - Latin Force / Geoscape announced today the release of Congressional Insight data within its online intelligence system subscription based consumer, business and voter intelligence resource.  All 435 U.S. Congressional District boundaries are linked to their respective elected official name tag for the current congress.  The boundaries are linked to detailed demographic, socioeconomic, cultural and consumer spending data in tabular, color-coded map and graphic formats.  Congressional Districts also are linked to a comprehensive database of registered voters which can be extracted for campaign outreach or polling. Latin Force Group, LLC Hires Arthurs Rockwell as Vice President, Sales  Respected Sales & Marketing Executive to Increase Revenue June 19, 2008 - Latin Force Group, LLC recently appointed Arthur Rockwell to the position as Vice President of Enterprise Sales. Most recently, Arthur worked for CBS Outdoor Latino as the Senior Vice President of Sales. Additionally, Arthur has received a number of awards for his outstanding success. Arthur has an impressive background in sales and marketing, making him a significant asset to the Latin Force team. Multicultural Markets: A Path to Growth in the U.S. Fortune 1000 Companies Present Conclusive Evidence of their Successes at the 5th Annual Multicultural Marketing Summit June 3, 2008 - Reports show that the multicultural markets are the path to growth in the United States leaving companies no choice but to join the movement. The Multicultural Marketing Summit is a top-notch, five-star event that showcases the success of Fortune 1000 Companies in the multicultural market as well as how they do it. Goldman Sachs' US Hispanization Research Report Released at Multicultural Marketing Summit December 6, 2007 - More than 200 industry leaders attended The 4th annual Multicultural Marketing Summit from October 24-26, 2007 at the Mandarin Oriental Hotel, Miami-Florida. Executives and marketers learned about the importance of the growing business opportunities in multicultural markets and the best practices of how to capitalize on these opportunities. Goldman Sachs Urban Investment Group Announces Merger of Latin Force and Geoscape International June 26, 2007 - Goldman Sachs Urban Investment Group (UIG) announced today the merger of Latin Force LLC, a Hispanic marketing strategy firm, with Geoscape International Inc., the leading multicultural consumer intelligence and data analytics company. Goldman Sachs Urban Investment Group Announces an Agreement with David J. Perez of Latin Force, LLC December 13, 2006 - Goldman Sachs Urban Investment Group (UIG) today announced that it has entered into an agreement with David J. Perez of Latin Force, LLC. Through this agreement, Perez and UIG will work together to identify and assess potential acquisition opportunities in the Hispanic marketing services sector, targeting companies with revenue of $5 million and greater. Fresh Geoscape Data Defines Multicultural Landscape October 26, 2006 - Miami, FL - Geoscape unveiled its 2007 geo-demographic database, which illustrates thousands of powerful facts from across the nation at micro and macro levels of geography. Geoscape is holding its 3rd Annual Multicultural Market Intelligence Summit at the Mandarin Oriental in Miami. Presenters include top corporations such as UnitedHealthcare, Allstate, Nestle, Americatel, Comcast, MTV/VH-1, Albertsons and many others. Over 200 marketing, media and strategy executives will gather to discuss the future of America's diverse marketplace. Media Intelligence and Market Intelligence Join Forces Ethnic Print Media Group and Geoscape International form strategic partnership October 25, 2006 - San Diego, CA - Ethnic Print Media Group, a leading multicultural print placement firm, announced today a strategic alliance with Geoscape International. The partnership combines the strengths of a top print media company with those of a top business intelligence firm to offer clients a thorough understanding of the multicultural marketplace. The partnership further demonstrates Ethnic Print Media Group's commitment to deliver the most accurate, relevant and timely multicultural market data and research. Market Intelligence Summit to Reveal Consumer Diversity and Growth Research Firms Present Findings, Fortune 1000 Firms Present Experiences September 26, 2006 - Miami, FL - Geoscape International announced today the 3rd Annual Multicultural Market Intelligence Summit which will take place October 25-28, 2006 in Miami. The Summit will take place at the Mandarin Oriental hotel, Brickell Key, Miami-Florida. Cable TV Media Intelligence Facilitates Revolution in Media-Comm All cable operations revealed with coverage, subscriber and population April 5, 2006 - Miami, FL - Geoscape® International announced today the addition of a Cable TV module within its online intelligence system.  Featuring all the 8,000 cable operations in the country along with coverage maps, operations data and linkages to four key databases--American Marketscape DataStream, Consumer Spending and List Gateway: HomeBase™ and List Gateway: BizBase™.  The Media Target/Cable module within the Geoscape Intelligence System is the first system that truly provides powerful and user-friendly market intelligence to anyone with a web-browser connection. Banta and Geoscape combine strengths to give Direct Marketers Competitive Edge with Hispanic Customers Comprehensive database identifies cultural, social and economic differences April 3, 2006 - New York, NY - Banta Corporation (NYSE: BN) today announced a strategic alliance with Geoscape International to enable direct marketers to more effectively reach the fast-growing Hispanic market in the U.S. Banta, based in Menasha, WI, made the announcement at the DMA Directo Days direct marketing conference in New York. Banta's direct marketing customers will now benefit from Geoscape's DirecTarget® approach, which identifies specific types of multicultural consumers--individuals, households and businesses, with specific expertise in reaching Hispanic audiences. DirecTarget also allows companies to refine their own databases to more accurately meet specific marketing and sales objectives.   Press Release Archives