"American DataStream" Reveals Nature of Ethnic Populations

Geo-demographic data to be unveiled at Multicultural Market Intelligence Summit Oct. 7th

October 7, 2004 - Miami, FL - Geoscape International, Inc. will unveil its current and forecasted geo-demographic data set on October 7th at the Multicultural Market Intelligence Summit which takes place on October 6-8 at the Mandarin Oriental Hotel in Miami. The American Marketscape DataStream: 2005 Series goes into unprecedented depth and breadth to accurately measure the American population, with special emphasis on cultural segments such as Hispanic, Asian, African American and other ethnic groups.

Marketers convene to discuss future of American consumer marketing

August 4, 2004 - Miami, FL - Geoscape International, Inc. announced today the first annual Multicultural Market Intelligence Summit.  The first annual Summit brings together the state-of-the art in geo-demographics, analytics, visualization, and the best practices across industries. This milestone event will facilitate the interchange of ideas among those who want to make sure they are at the forefront of America's cultural transformation. 

Geoscape releases Newspaper circulation intelligence module within online system

Nearly 1,400 newspapers featured in amid geo-demographic targeting and circulation data

May 18, 2004 - Miami, FL - Geoscape International, Inc. (Geoscape) introduced today a newspaper capability within the Media Target" module of its online intelligence system.  Media Target"/Newspaper utilizes the latest and most accurate geo-demographic data, combined with ZIP code level circulation data to determine where newspapers are circulated compared to the population settlement patterns of specific target groups.  The system enables both media providers and advertisers to ensure the circulation is adequate for intended audiences ...

Geoscape Releases DirecTarget® Integration Library

First-ever database enrichment system to incorporate self-identification modeling to automate ethnicity, language and demographic appending

October 11, 2003 - Orlando, FL - Geoscape International, Inc. (Geoscape) introduced today at the annual Direct Marketing Association (DMA) conference its DirecTarget® Integration Library (DIL) which utilizes revolutionary techniques to accurately identify individuals and households by ethnicity, race, country-of-origin, language and other socioeconomic attributes useful for marketing and promotions.  Up to now, Geoscape offered DirecTarget® as a suite of services, lists and as a hardware/software "server".  With the introduction of the DIL, enterprises with large databases can quickly implement the DirecTarget processes as a part of their own information systems-providing spontaneous and direct access to sophisticated segmentation and targeting technology ...

Geoscape releases culturally-relevant demographics and market data

Population and Household data for cultural groups differ substantially from census bureau statistics

September 15, 2003 - Miami, FL - Geoscape International, Inc. (Geoscape) introduced today its "American Marketscape DataStream: 2003 Series".  The data set includes over one thousand variables for population and households within the U.S. at the national level and at detailed levels down to the zip code and block group.  The data set is designed to fuel the analyses and plans of marketers attempting to grow their market share among these rapidly growing population segments.  The "DataStream" also is made available via an internet-based system, which provides detailed reporting, mapping, retail site analysis, media coverage reports, list enhancement, prospect list generation and other market intelligence functions ...

Geoscape Intelligence System (GIS) Goes Live!!!

"Intelligence System" Provides New Demographics, Targeted Lists and Media Data to Perform Powerful Analyses Online

April 4, 2003 - Dallas, TX - Geoscape International, Inc. turned on the "live link" for its "intelligence system" today, dubbed, "The Gateway to Multicultural Market Intelligence" at the semi-annual conference of the Association of Hispanic Advertising Agencies (AHAA).  The System combines detailed and up-to-date demographic, economic, consumer spending and media usage data plus targeted consumer and business lists with easy-to-navigate online analysis and visualization functions.  Strategic and tactical business planners can now unleash a wealth of data to fuel business decisions directly from a web browser ...

Expert Comments On New Census Hispanic Pop Data

Geoscape Int'l 2003 Preliminary Data Projects Hispanic Population To Reach 39 Million

January 23, 2003 - New York, NY - The Census Bureau released more figures on race and ethnicity this week, the first statistics since the 2000 Census.  According to Cesar Melgoza, president of Geoscape International, Hispanics outnumbering blacks was news after the initial release of Census 2000 figures.  The Census 2000 reported that in 2000 there were 34,658,190 blacks/African Americans, 35,305,818 Hispanics (nearly 1.4 million of whom may identify themselves also as black since Hispanic is an ethnicity and not a race) and 33,947,837 non-Hispanic blacks ...

Geoscape Launches Most Predictive Lists For Multi-Cultural

Leading Ethnic Market Intelligence Software Firm Provides Unrivaled Selection Criteria With More Than 1,000 Consumer And Business Data Points

May 1, 2002 - Miami, FL - Geoscape International, Inc. introduced today the release of DirecTarget® Lists, the most comprehensive multi-cultural business and consumer lists for direct mail, telemarketing and predictive modeling. Previous to Geoscape DirecTarget, marketers aiming to reach the rapidly growing multi-cultural markets faced the arduous process of sourcing lists from various brokers usually with sub-optimal selection criteria, outdated information, and limited scope ...