Opportunity Assessment™ - The first step towards ensuring your company invests appropriately is gaining a firm understanding of the opportunity as it relates to your industry, competitors and your corporation. Defining your corporate objectives, understanding your present ability to serve groups of diverse cultures and monetizing the opportunity over a period of several years is all part of an initial exploration to pursue the fast-growing Hispanic and multicultural segments. Geoscape's Opportunity Assessment (OA) is a rapid and economical way to ensure you make sound investment decisions about pursuing a multi-year and multi-million dollar investment of time and resources. The OA draws upon rich data and technology both proprietary to Geoscape and sourced from other entities. Additionally, the OA utilizes available client data and research. The result is an executive briefing by our expert consulting staff, outlining what's at stake if you do or do not invest and focuses on a recommended set of options, given your corporate situation.
DirecTarget® - The DirecTarget family of services, data and technology help ensure corporations leverage their customer file assets by identifying consumer types, enriching data with key cultural, economic and demographic indicators. The enrichment process leads to effective descriptive profiles, segmentation and predictive analytics that help achieve remarkable return on investment and accountability.
Ground-Truth ™ Segmentation - Ground-Truth™ Segmentation is a series of techniques, data and analytics that helps a corporation define and quantify its key customer segments from a conceptual level down to a household leveland levels in between. Unlike traditional segmentation models, Ground-Truth (GT) segmentation combines corporate database information with various third party inputs and primary research to arrive at a reflection of the target customer base specific to a corporation. GT segmentation enables a company to link strategy with execution at many levels of operations.
Primary Target™ - Primary Target services begins with an inventory of research available to a corporation, then recommends techniques to filling knowledge gaps that lead to executable "rubber-meets-the-road" deliverables that link into corporate operations. Among the techniques utilized are quantitative, qualitative and syndicated research, supplemented by secondary research, conjoint analytics and advanced statistical analysis, testing and data interpretation.
Retail Target ™ - Retail Target determines optimal site selection and site designation in order to ensure proximal access to specific consumer segments and their buying power. Advanced and expedient trade area analytics, linked to various database types and direct marketing lists ensures that a distribution network is fully-utilized to capture the available opportunity.
Media Target™ - Media Target assesses all the available media by type and by consumer segment, thereby qualifying the relevance of media properties and leading to more effective media plans and return on marketing investment (ROMI). Through the Geoscape® Intelligence System (GIS) all television, radio and cable outlets can be linked to current data on consumers and businesses. All major newspapers, including over 400 ethnic publications enable media planners to make smart choices that maximize the advertising spend.
