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2011 Presentation
Marketing to a Multicultural Nation
Gain culturally relevant insight on reaching customers at various marketing touch-points to leverage the growth of the emerging consumer segments and drive business growth - from one of America's most innovative and respected Chief Marketing Officers.
2011 Presentation
Straddling The Cultural Divide: Reaching Those Who Identify With Two Cultures
Latinos who immigrate to the United States are faced with the challenge of merging their cultures and traditions with their new lives in American. Learn about their ongoing process of straddling the cultural divide and how businesses like Banamex USA are helping them bridge the gap with personalized services that offer them the best of both worlds.
2011 Presentation
Entrepreneurship and the Hispanic Community
With more than 2.4 million businesses today being owned and operated by Hispanic leaders, the market is ripe for businesses serving the needs these powerful enterprises. Hispanic spending is projected to grow more than 30% over the next five years, providing even more opportunities to grow this key market segment. Mr. Palomarez will offer several suggestions for energizing small business in America and provide several success examples from the more than 3 million member-businesses of the USHCC.
2011 Opening Address
Finding Growth in a Complex Economy
Mr. Melgoza will discuss key through-provoking facts and trends that reveal that we are at a pivotal point in our history where the perception of being American is shifting rapidly. He will cite fresh findings from Geoscape’s 2012 American Marketscape DataStream and strategic issues faced by corporations and public service entities who seek growth in a challenging economic environment.
2011 Presentation
The Hispanic Population in the United States: Past, Present and Future
This presentation will bring us up-to-date on the latest census findings and will let us know what to expect and where to find key datapoints on population, housing and a variety of other important statistics. Roberto will draw on population estimates and projections (2000 to 2050) and decennial censuses (1970 to 2010), in addition to data from the American Community Survey (ACS) to discuss income, demographic and socioeconomic trends of the growing multicultural population, past, present and future.
2011 Presentation
Effective Techniques for reaching the New American Consumer
Not only has the face of America changed with the continued growth of minority groups, but so has the way in which these consumers experience media. Danielle Gonzales will share some of the latest techniques for reaching multicultural consumers, from custom created TV content to Mobile messaging and social media. See what's working and what's not and get a first hand look into a mainstream advertisers multicultural initiatives.
2011 Sports Marketing Panel
PGA of America: The Importance of Diversity
Sports in America is increasingly diverse both in terms of audience as well as talent. The Sports Marketing Panel examines the importance of diversity when marketing major spectator sports and will provide a wealth of examples on how you can leverage the diversity in sports to build a brand and generate demand.
2011 Sports Marketing Panel
Florida Marlins: Connecting with the Hispanic Community
Sports in America is increasingly diverse both in terms of audience as well as talent. The Sports Marketing Panel examines the importance of diversity when marketing major spectator sports and will provide a wealth of examples on how you can leverage the diversity in sports to build a brand and generate demand.
2011 Sports Marketing Panel
Marketing to US Hispanic Sports Fans
Sports in America is increasingly diverse both in terms of audience as well as talent. The Sports Marketing Panel examines the importance of diversity when marketing major spectator sports and will provide a wealth of examples on how you can leverage the diversity in sports to build a brand and generate demand.
2011 Sports Marketing Panel
NASCAR: Using Diversity to Create life-long Race Fans
Sports in America is increasingly diverse both in terms of audience as well as talent. The Sports Marketing Panel examines the importance of diversity when marketing major spectator sports and will provide a wealth of examples on how you can leverage the diversity in sports to build a brand and genearte demand.
2011 Presentation
Retail Consumer Packaged Goods and the Power of Scanner Data
In the 21st Century, consumer goods companies depend on high-speed granular data from their retail partners. Symphony/IRI has pioneered the collection and distribution of this data for food/grocery, drug stores and Mass merchandizers. Witness exciting new developments showing how Hispanic and multicultural marketers can benefit from this amazing resource.
2011 Expert Advisory Panel and Round Table Discussion
In-Culture Metric for Success
Based on the research under way for her new book, "In-Culture Metrics for Success", Isabel Valdes will share her insights and concerns regarding today's Hispanic marketing research and challenges faced, both from the client and the market research side.
2011 Expert Advisory Panel and Round Table Discussion
Cultural Marketing: Connecting with Latinos at the Cultural Level
Dr. Korzenny will address the implications of the growing and acculturation of the Latino population in the US, given that growth is now largely based on births compared to immigration. As many Latinos have acculturated, the challenge requires establishing deeper cultural connections - beyond language. This presentation will provide examples of cultural marketing connections that have succeeded and will explain the principles that marketers need to know to generate the neccessary insight.
2011 Expert Advisory Panel and Round Table Discussion
The 4Cs of Building an Enduring Hispanic Market Strategy
Author and strategy consultant Terry Soto will walk through the critical role the 4Cs play in becoming and remaining a best in class Hispanic marketer. She will explain how Commitment, Competency, Capabilities and Compensation can significantly impact the degree of engagement, momentum, financial support and sustainability of a Hispanic Market Strategy.
2011 Media Panel
Tapping into an Emerging Mainstream: Online Marketing to US Hispanics
Media executives will bring us up-to-date on some of the most pressing issues of the day and will share innovative approaches to securing audience and driving sales activity across TV, radio, internet and print media.
2011 Media Panel
Leveraging your Hispanic Opportunity
Media executives will bring us up-to-date on some of the most pressing issues of the day and will share innovative approaches to securing audiences and driving sales activity across TV, radio, internet and print media.
2011 Media Panel
Growing Circulation in a Shrinking Market: Why Hispanic Print Media is Rising
Media executives will bring us up-to-date on some of the most pressing issues of the day and will share innovative approaches to securing audiences and driving sales activity across TV, radio, internet and print media.
2011 Modern Family Panel
Defining Next Generation Latinos
The Modern Family is increasingly multicultural, multiracial, multilingual, has a growing acceptance for alternative lifestyle choices, more digital and interconnected than ever. The definition of the Modern Family is constantly evolving and it is important for marketers to recognize these changes in order to better serve the New American Mainstream Consumer.
2011 Modern Family Panel
The Media Habits of Latina Moms
The Modern Family is increasingly multicultural, multiracial, multilingual, has a growing acceptance for alternative lifestyle choices, more digital and interconnected than ever. The definition of the Modern Family is constantly evolving and it is important for marketers to recognize these changes in order to better serve the New American Mainstream Consumer.
2011 Modern Family Panel
The New Family Portrait: More Diverse than ever
The Modern Family is increasingly multicultural, multiracial, multilingual, has a growing acceptance for alternative lifestyle choices, more digital and interconnected than ever. The definition of the Modern Family is constantly evolving and it is important for marketers to recognize these changes in order to better serve the New American Mainstream Consumer.
2011 Modern Family Panel
Presentation Coming Soon
The Modern Family is increasingly multicultural, multiracial, multilingual, has a growing acceptance for alternative lifestyle choices, more digital and interconnected than ever. The definition of the Modern Family is constantly evolving and it is important for marketers to recognize these changes in order to better serve the New American Mainstream Consumer.
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