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Geoscape Savvy U Webinars

Welcome to Savvy University, the educational initiative of Geoscape. On this page you will find titles, abstracts and links to recent educational webinars that have been hosted or co-hosted by Savvy University, Geoscape, our Partners and Clients.

Feel free to peruse the listings below and choose the subject matter of greatest interest to you. When you choose one of the links, you will be re-directed to our channel on YouTube where the webinar recording should play automatically. You may also wish to download the webinar presentation deck in PDF format.


How to Find Your Hottest Growth Opportunities - Geoscape GIS 2014 Release Overview

July 15, 2015

 

This latest GIS release provides rapid, fresh and powerful insights with thousands of new data attributes and updated map boundary layers. All delivered through a simple web-based interface that allows you to gather, analyze and present your market case faster and easier than ever before.

 

In this webinar, participants learned all about the newest features and data resources available in the 2014 Release of the Geoscape Intelligence System including:

 

·         Consumer Spending Dynamix (CSDx) 2014 Series data estimates household spending potential across more than 400 categories of goods and services

·         Learn how to define a variety of personalized geographic layers, such as Census regions, self-defined sales territories, marketing regions and much more.

·         Current and five year (2019) population and household projections and CultureCoding for multiple geographic levels, including update ZIP Code boundaries, DMAs and more.




Is Your Research Savvy or Outdated? -- June 11, 2014

Find out how Geoscape data and visualization technologies provide you and your client with more accurate, effective and efficient primary research.  The use of these data and technologies is new to the primary research field and has created compelling differences in the way multicultural market research is being executed.  Improvements in sampling, analytics and decision-support can all be made using highly segmented demographics, spatial analysis and improved target acquisition.

This informative and educational webinar will cover the following elements:

 ·         Enrich your survey results with mapping and geo-demographic information

·         Ensure your data collection is both efficient and accurate

·         Draw samples from emerging or seldom researched market segments

 


Discovering New Market Opportunities in Europe AND the US, Dec 11, 2013

If you are a US brand looking to expand your market outside the United States, or if you are a European brand wanting to capture the multicultural market here in the States, this informative webinar will be of interest to you.  The Geoscape Intelligence System (GIS) is the most sophisticated solution available to target the multicultural consumer both here and abroad. Hundreds of global Retailers, Restaurant Chains, QSR Franchisors and CPG Producers have relied on GIS to target the new mainstream -- the growth-majority of consumers on both sides of the Atlantic.

Now with the most recent editions of GIS for the US or EU, you can have the most powerful and elegantly designed system at your fingertips.  Gain unprecedented access to the unique demographic data, spending projections and much more. Workday™ populations, traffic counts and key retail analysis features make smart analytics simple to achieve. The power to access the new mainstream consumer is delivered through actionable insights so you can present your business case -- faster and easier than ever before.

 


Multiculturals and the Affordable Care Act - The Untapped Opportunity -- Nov 13, 2013

As the Affordable Care Act continues to be rolled out across the United States, its impact will be felt nationally and particularly among the Hispanic, Asian and African-American populations.  Hispanics in particular will benefit from the ACA – according to the Department of Health and Human Services, beginning in 2014, the Affordable Care Act will provide 10.2 million uninsured Latino Americans an opportunity to get affordable health insurance coverage through the Health Insurance Marketplace.

While the focus has been on the consumer impact, health insurers and exchanges are actively trying to discover the size of the opportunity as well as develop insights into consumer profiles and demographics.  This webinar shows how Geoscape data and Univision insights can provide critical information that will fuel your efforts at pursuing this opportunity.

 


Discover New Growth for Your Retail Outlets Using GIS -- Aug 14, 2013

Now with the most recent edition of GIS, you can have the most powerful and elegantly designed system at your fingertips. Gain unprecedented access to the unique demographic data, spending projections and much more. Workday™ populations, traffic counts and key retail analysis features make smart analytics simple to achieve. The power to access the new mainstream consumer is delivered through a streamlined web service so you can gain actionable insights and present your business case faster and easier than ever before.

 


Using Geoscape GIS 2013 to More Effectively Reach Multicultural Consumers -- July 24, 2013

The Geoscape Intelligence System (GIS) is the most sophisticated solution available to cater to the increasingly influential multicultural consumer. Hundreds of global companies, including Major Retailers, Restaurant Chains, QSR Franchisors and CPG Producers have relied on GIS to target the new mainstream, the growth-majority of American consumers.

 


Marketing to Canada?   You Need to Get to Know Your Multicultural Neighbors! -- June 17, 2013

 

If you want to market to Canadians, you need to learn who’s who, and we can help.  Geoscape and Environics Analytics have teamed up to develop the first web-based, market intelligence platform to help you address the thriving multicultural consumers of Canada. 


 


Getting Better Acquainted with Your Customer: Using Enhanced Data to Boost ROI

Many marketers are confused about the idea of enhanced data.It doesn’t have to be as hard as you may think.With Geoscape’s technology and data resources, you can quickly enrich your customer information file (CIF) with key attributes and data variables that will provide a much more complete picture of your customer.

 


Smart Music for Targeted Advertising: Choose Wisely to Boost Your ROI

We all know the power of music, especially when composed and combined with compelling visual imagery. How can you make the right decisions about music for your next advertising or marketing campaign? Understanding your audience is the first step.

 


If you have any problems or issues, please drop us a line at: marketing@geoscape.com


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