Welcome to Savvy University, the educational initiative of Geoscape. On this page you will find titles, abstracts and links to recent educational webinars that have been hosted or co-hosted by Savvy University, Geoscape, our Partners and Clients.
Feel free to peruse the listings below and choose the subject matter of greatest interest to you. When you choose one of the links, you will be re-directed to our channel on YouTube where the webinar recording should play automatically. You may also wish to download the webinar presentation deck in PDF format.
This latest GIS release provides rapid, fresh and powerful insights with thousands of new data attributes and updated map boundary layers. All delivered through a simple web-based interface that allows you to gather, analyze and present your market case faster and easier than ever before.
In this webinar, participants learned all about the newest features and data resources available in the 2014 Release of the Geoscape Intelligence System including:
· Consumer Spending Dynamix (CSDx) 2014 Series data estimates household spending potential across more than 400 categories of goods and services
· Learn how to define a variety of personalized geographic layers, such as Census regions, self-defined sales territories, marketing regions and much more.
· Current and five year (2019) population and household projections and CultureCoding for multiple geographic levels, including update ZIP Code boundaries, DMAs and more.
Find out how Geoscape data and visualization technologies provide you and your client with more accurate, effective and efficient primary research. The use of these data and technologies is new to the primary research field and has created compelling differences in the way multicultural market research is being executed. Improvements in sampling, analytics and decision-support can all be made using highly segmented demographics, spatial analysis and improved target acquisition.
This informative and educational webinar will cover the following elements:
· Enrich your survey results with mapping and geo-demographic information
· Ensure your data collection is both efficient and accurate
· Draw samples from emerging or seldom researched market segments
If you are a US brand looking to expand your market outside the United States, or if you are a European brand wanting to capture the multicultural market here in the States, this informative webinar will be of interest to you. The Geoscape Intelligence System (GIS) is the most sophisticated solution available to target the multicultural consumer both here and abroad. Hundreds of global Retailers, Restaurant Chains, QSR Franchisors and CPG Producers have relied on GIS to target the new mainstream -- the growth-majority of consumers on both sides of the Atlantic.Now with the most recent editions of GIS for the US or EU, you can have the most powerful and elegantly designed system at your fingertips. Gain unprecedented access to the unique demographic data, spending projections and much more. Workday™ populations, traffic counts and key retail analysis features make smart analytics simple to achieve. The power to access the new mainstream consumer is delivered through actionable insights so you can present your business case -- faster and easier than ever before.
As the Affordable Care Act continues to be rolled out across the United States, its impact will be felt nationally and particularly among the Hispanic, Asian and African-American populations. Hispanics in particular will benefit from the ACA – according to the Department of Health and Human Services, beginning in 2014, the Affordable Care Act will provide 10.2 million uninsured Latino Americans an opportunity to get affordable health insurance coverage through the Health Insurance Marketplace.While the focus has been on the consumer impact, health insurers and exchanges are actively trying to discover the size of the opportunity as well as develop insights into consumer profiles and demographics. This webinar shows how Geoscape data and Univision insights can provide critical information that will fuel your efforts at pursuing this opportunity.
The Geoscape Intelligence System (GIS) is the most sophisticated solution available to cater to the increasingly influential multicultural consumer. Hundreds of global companies, including Major Retailers, Restaurant Chains, QSR Franchisors and CPG Producers have relied on GIS to target the new mainstream, the growth-majority of American consumers.
If you want to market to Canadians, you need to learn who’s who, and we
can help. Geoscape and Environics Analytics have teamed up to develop the first
web-based, market intelligence platform to help you address the thriving multicultural
consumers of Canada.
Many marketers are confused about the idea of enhanced data.It doesn’t have to be as hard as you may think.With Geoscape’s technology and data resources, you can quickly enrich your customer information file (CIF) with key attributes and data variables that will provide a much more complete picture of your customer.
We all know the power of music, especially when composed and combined with compelling visual imagery. How can you make the right decisions about music for your next advertising or marketing campaign? Understanding your audience is the first step.