October 1, 2009 - "Pay TV: Narrowcasting In-Culture to Leverage Your Media Buy"
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Understand audience composition at the system operator level.
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Enable neighborhood level targeting of messaging.
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Get more from a media buy through surgical television.
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Direct response advertising works en Español.
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Combine direct mail, telemarketing or e-mail with narrow cast TV for greater impact.
September 3, 2009 - "Retail Intelligence for Consumer Packaged Goods: Capitalizing on the Explosion of Cultural Diversity"
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Identify pockets of untapped potential across cultural segments such as Latino, Asian and African American.
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Understand how acculturation affects retail distribution alternatives.
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Enable in-culture promotions via local media and in-store promotions.
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Measure market potential and market share using Consumer Spending Dynamix™.
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Measure shopping behavior using BehaviorBase™.
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Rank stores by potential in sub-segments like un-acculturated Latinos from Mexico.
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Find out which competitors matter in local and regional market trade areas.
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Activate promotions across various media such as newspaper, cable TV and direct marketing.
August 6, 2009 - "Healthcare Reform and the Latino Consumer - Featuring a preview of BehaviorBase™ Healthcare Hispanic Survey"
Did you know that over 35% of Latinos have no health insurance? While Latinos are fundamental to our nation's labor force, 63.2% of low-wage non-citizens of Hispanic origin and 36.3% of citizens of Hispanic descent are uninsured.
Among the chief goals of the Obama administration is to insure all Americans - this is very likely to pass into law this year. The question for health insurance companies is how well prepared is your company to provide care and coverage to Hispanics?
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Implications of Healthcare Reform to the Latino consumer, providers and underwriters
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Linking primary research to the business plan (CA Senate Bill 853) requirements for in-language care
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Overview of Geoscape's BehaviorBase™ Healthcare information resource
pockets of untapped potential across cultural segments such as Latino, Asian and African American.
July 30, 2009 - "Agnecies: Más Picante for Business Pitches"
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Truly understand the client's markets
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Dimensionalize and segment the target consumer
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Assess competitive environment
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Identify areas of potential opportunity
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Analyze media behavior in key markets
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Offer database enhancement and direct marketing solution
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Go into the new business pitches...loaded for oso!
July 2, 2009 - "Justify the Media Spend Using Hard Facts"
A focus on using the GIS as a business development tool for a hypothetical Spanish-language newspaper. Also explores how the GIS can be used to maximize circulation coverage.
June 3, 2009 - "Optimize Quick Service Restaurant (QSR) Marketing via Ground-Truth Hispanic Category and Brand Development Metrics"
An in-depth look at the data and analysis available through the Geoscape Intelligence System. We will focus on determining Hispanic Category Development Indices (CDI) and Brand Development Indices (BDI) to prioritize and optimize our media and marketing efforts.
Highlights:
- Analyze Hispanic consumer characteristics in retail trade area
- Determine Fast Food expenditures by Hispanics
- Estimate Fast Food expenditures by brand and usage for Hispanics
- Competitive Analysis
- Creation of CDI and BDI by market and by store
- Marketing, media and strategy implications of the analysis
April 22, 2009 - "Telecommunications: Capitalizing on a Culturally-Diverse Environment"
Highlights:
- Enrich your customer database to add missing insight links
- Identify and segment Hispanic customers by language, ancestry, acculturation, spending and socioeconomic strata
- Evaluate telecommunications expenditures for Hispanic households and predict sources of sales growth
- Analyze areas of opportunity around direct and channel points of sale
- Extract targeted lists of Hispanic consumers by language, acculturation and country-of-origin
- Build a strong media plan that extends your media budget
